BEACHGLOW.ORG WEBSITE REDESIGN
BeachGlow Concerts for Charity, Inc. is a 501(c)(3) non-profit festival production company that fundraises for “adopted” charities.
The challenge presented was multifaceted — to create a website that accomplished the following goals:
Emphasize both the music and the charitable mission of BeachGlow
Be exciting (to the extent of sensory overload), as well as heavily informational
Target 18-24 year old EDM fans, as well as national charities and corporate sponsors
Work for the in-season leading up to the festival, as well as the off-season when there is a complete shift in content and the website serves a different purpose
The solution was to design a full-width, engaging website that is made up of individual panels that can easily be added, hidden, or moved around. These panels include effects like color changing backgrounds, autoplaying video, and parallax, but still have a clean and cohesive feel that appeals to a variety of audiences.
See the site live here.